The staff at The NEW Center can take the stress and questions of planning an event off your shoulders. Our professional event coordinators are here to walk you through logistics, menus, decor and even marketing and promotions.

Andy Malitz | Executive Director

Andy Malitz serves as Executive Director of The NEW Center. In this capacity, Andy is responsible for managing all sales and marketing, community outreach and tenant relations within The NEW Center as well as the daily operations of Sequoia Wellness, the medically based community wellness center located on the building’s first floor.

Andy brings successful career experience in management, marketing, sales and event production to The NEW Center. Prior to joining our team, Andy spent 12+ years with the Cleveland Cavaliers in various ticket sales management positions. Andy was also a co-founder and longtime Executive Director of Taste of Hudson, the renowned Labor Day weekend culinary festival.

Andy graduated from Kent State University with a Bachelor of Arts degree. He currently resides in Hudson, Ohio with his wife, Tammy. Andy’s passions include fitness, yoga, gardening, live music and hiking in many of Northeast Ohio’s parks.

Amanda Senn | Sales Director

Amanda Senn has been with The NEW Center since the beginning in 2014. Amanda is responsible for promoting The NEW Center brand and bringing in new clients to experience everything we have to offer. She is very involved in Portage and Summit County community organizations, including multiple chambers of commerce, and is a 2017 graduate of Leadership Portage County.

Amanda attended The Ohio State University and has had careers in sales, marketing and hospitality ever since. Her positions have taken her around the country from Estes Park, Colorado, to Fort Myers, Florida, and most recently, to Chicago, Illinois where she worked for the Hyatt on Magnificent Mile. She also spent four years as a Marketing Coordinator at Cleveland Clinic in Cleveland, Ohio.

Amanda lives with her family in Kent, Ohio. She spends her time traveling and attending local events.

“I love being a sounding board for clients. A large part of my job is being involved in the community and networking at different events all over NE Ohio. Our industry is constantly changing and there are always new and fun ideas we can propose to our clients,” says Amanda.

Brittany Hamlin | Event Coordinator

Brittany came to The NEW Center in 2017 officially as an Event Coordinator and unofficially as our tech guru. Brittany’s never-ending supply of energy and innovative spirit assures any of our guests last minute requests can be accommodated. Brittany has immeasurable experience in managing large corporate expos, black tie galas and weddings.

Brittany has a Bachelor of Science Degree in Equine Entrepreneurship. She has planned multiple ag-relief trips out to the western farming states, totaling well over 120 truckloads of hay, cattle feed, animal supplies, etc. for families and farms in need. Brittany also previously worked on planning small events for a local feed company.

Brittany, her husband and two kids operate a hobby farm with off-the-track thoroughbreds, goats, poultry and three dogs! They enjoy hiking, kayaking and horseback riding. Brittany and her family plan to move out to Montana one day and open their own bed and breakfast. “Planning shouldn’t be stressful! Let us take your dreams and turn it into a reality you get to enjoy!” says Brittany.

Sheryl Loftus | Director of Catering

Sheryl began at The NEW Center in 2017 as the Banquet Manager and has since been promoted to the position of Director of Catering. In addition to day-to-day event management, Sheryl is responsible for maintaining relationships with our vendors, suppliers and partners, including the Northeast Ohio Medical University in a business development capacity.

Sheryl attended Kent State University and has a Bachelor of Business Administration with a double major in Management and Marketing. Prior to coming to The NEW Center, Sheryl was the Sales Manager at Courtyard by Marriott in downtown Akron. She was an integral part of the new property opening team. She also served as the Sales Coordinator at Courtyard by Marriott in Stow.

Sheryl is known to friends and family as “Julie the Cruise Director” (from The Love Boat) since she has organized yearly vacations for 15 years that involve five families living in five different states!

“An exceptional experience requires outstanding customer service from beginning to end. Having the ability to understand one’s customer and their needs is paramount. This understanding comes from listening and responding to expressed needs. When planning an event, or any type of experience, the key is to deliver the unexpected,” says Sheryl.

Xavier Smith | Executive Chef

Xavier came to The NEW Center in 2014 with extensive training from Le Cordon Bleu Institute of Culinary Arts under his belt.

Prior to joining The NEW Center team, Xavier lead the Kitchen at Russo’s Restaurant and Bacchus Lounge, which specializes in Creole and Italian Soul food. Xavier was also a chef at Cinderella’s Royal Table at Walt Disney World Resort.

Cooking since 1989 when he was just a young boy, Xavier has always had a passion for not only the act of cooking, but the way food brings people together in a peaceful way.